CARPE DIEM

agIdeas 2012 is tremendously inspiring! Just came back after a 3 day conference and all in all it was good! I was a bit reluctant to leave and sad to see it’s ended so soon. I can still remember Dana speaking on the first day.

It made me aspire to become a better designer and seeing all 40 designers up on stage talking was inspiring. What made them who they were today was because of their courage to innovate, to think differently, to embrace creative thinking, be passionate about possibilities and be passionate in their work. Design is truly such a noble career! 

I wish I could be like one of them. Sometimes I think I’m not creative enough, and especially after the talk it made me feel like I’m not as creative as them…but I know it takes time and effort. Talent is never enough. You need personality, perseverance and character. 

In a nutshell, this quote sums up how I feel and what I hope to achieve in life/design whatever. If you always walk the same path, you’ll end up reaching the same place. 

agIdeas 2012

agIdeas 2012 is really inspiring! It’s my first time there and I rather enjoyed it, though I couldn’t help but feel sleepy in between the talks! It’s inspiring and such a great feeling to sit in the hall and be surrounded by like what, 2000 over creatives? To know that we share the same collective feelings and passion towards design and design for a better world is really great. Initially, I wasn’t so keen on the talks by those outside of the graphic design realm but I was pleasantly surprised at how much I liked the other talks as well! My favourites include David Berman, Poras Chaudhary, Jeffrey Copolov, Ross Didier, Dale Herigstad, MadeThought and Joachim Sauter. The only downside to the whole agIdeas event and it’s all my fault because I messed up the dates of the studio access and because of my blunder, I missed the whole studio visit with Fabio Ongarato Design. Stupid me, I’m still reeling over the fact that I mistook the dates. Sigh. 

So for Professional Practice class, we are told to find a piece of communication and improve it by design thinking. I guess before we start applying we have to identify the key points of what its attempting to communicate.

According to Tim Brown, a design project has 3 phases - inspiration, ideation and implementation. Inspiration comes from either a problem, opportunity or both that motivates the search for solutions. 

I feel there’s a difference between bad communication and bad design. While I think this brochure/menu has bad design, I’m not sure if it falls under the category of bad communication. Nevertheless, I’ve listed down several notes I’ve taken when evaluating this piece of communication. 

- 56 Rosslyn Pizzeria is the name of the shop??? It seems like the street name has become the name of the pizza restaurant.

- The logotype is set in a blackletter font. Who uses blackletter for a pizzeria??? 

- There’s no emotional appeal to it. This is a new pizzeria and this is the first touchpoint between the shop and new customers. New customers will use this piece of communication to form an impression of the shop and it won’t leave a good impression to consumers.

- The colour used in this brochure is a golden ochre which evokes a kind of expensive, luxurious feel but I feel it does not communicate with the brand. Pizzas cost $10 which is pretty affordable in my opinion. 

It’s a pity though, because apparently it has some good reviews from folks who’ve eaten there!

Design Thinking

For our new project, we are told to find a piece of communication and improve it by applying design thinking. I wasn’t sure what the word ‘communication’ and ‘design thinking’ meant in this statement so I went to google it. 

Apparently when I googled  ’design thinking’ it brought me to Tim Brown’s article in IDEO which was basically the website our lecturer told us to check out. According to Tim Brown, he says design thinking is “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

I find there is a shift in design (from what I’ve noticed and seen so far) and well, most people think that designers like us make things look pretty. While that is true, I believe designers can play a greater role in society. There’s this trend in design and that is social design. It’s showing how design can make a difference in society and I really like that!

Home ideas

Really feel like getting this bottle just cos I love the font (believe it’s Mrs. Eaves!) and the structure (so I can put in my room as a decoration). 

image from fellowfellow

Creativity takes Courage

I had an interesting experience in my psychology class on Wednesday this week. The theme for the week was on the Creative Self which I was really thrilled about since I consider myself to be a creative person. 

We did this exercise which was like a creative inner self meditation. The first few minutes were awkward and uncomfortable because we were lying down on the floor with our knees up and had to feel our body? It became funnier later because we were making noises (as told) and had to match Angelea’s voice (who was the co-ordinator). So yes, imagine all of us in class lying on the floor humming away…

Anyhow, I’ve posted up a really good quote on creativity by Henri Matisse which I think really sums up what creativity is about. I felt that I could be most creative when I wasn’t so self-conscious or worried what others would think of me. I mean, I’m my own worst critic, but others can be armchair critics too so there’s always this pressure of having to do your best. Having said that, my take home lesson for the day was not be so self-conscious and be proud that I have creativity in my bones because that’s how God made me. 

Didn’t know I had so many friends

Two much needed friends called Motivation and Inspiration came to visit me. They stayed for the weekend but today, Television and Internet dragged them away. And now, I’m stuck with two old pals named Procrastination and Laziness. Hopefully, tomorrow, Reminder and Deadline will knock me on the head.

We deserve to wake up each day with enthusiasm

Carpe Diem

Time flies. 

I’m into my mid 1st semester of final year. It’s weird being in third, or final year so to say because it was my first time in Melbourne as a second year student. Technically speaking, last year I was a freshie, and now I’m a senior. 

My blog is entitled “Carpe Diem” which means to sieze the day and that was my aim in 2012. To not be so caught up with the worries of tomorrow that I lose sight of today’s possibilities/opportunities. Ultimately, this also means trusting in God and knowing that whatever befalls me, Jesus does all things well. 

There are actually alot of things I’ve learnt in this semester so far which is good. A friend of mine commented that she feels she hasn’t learnt much in school so far. To that, I have to say that sometimes learning is not so much about getting/receiving but also being active in class and being open, to pick up on ideas/things the teachers or even students say. After all, learning is a two way thing. There are so many things you can learn - learn from others mistakes, learn things from my peers (which I must say is quite a humbling experience), learn by asking questions and learn by questioning and thinking. Someone once said that critical thinking is not asking questions, but about questioning answers. Ask, and never stop thinking you have known enough.

In the weekly lunchtime lectures, guest speakers were invited to speak to us about their experience in the design studio. The common thing that most speakers said was that in this industry, personality is very important. If both interviewees were on par, what would set them apart would most likely be personality. In fact, as I ponder about the personality part, I feel that one of the mistakes I made during the interviews after I graduated was that I didn’t show enough personality. I can’t say things have improved drastically, because I’m still in that spot where I take time to warm up to people. Even in my casual workplace where I’ve been around for at least 3 months, I can’t quite say I’m entirely comfortable yet. Nevertheless, I thank God that I have rather cordial colleagues who are very hospitable and try their best to make me feel welcome at work. On a side note, I felt extremely touched when my boss told me that it didn’t matter if I was a casual or full-time staff because I was part of the team and he wanted to ensure that I was happy at work. 

I suppose if personality is key, I have to work on that and try my utmost best to display it more prominently! Which is why I’ve taken this elective in class “Understanding Personality”! Kidding - there’s no connection between the two. I’ve always had an interest in personality and personality types and I like to see it manifested in people. (Maybe I’ll write an article on personality types one day). This elective is somewhat misleading because I assumed it was about understanding other people’s personality but in this class we learn more about ourselves instead. I suppose we have to learn about ourselves before we can do with others, don’t we? 

The class is interesting and most enjoyable. I love coming to class weekly and I feel the atmosphere welcoming and non-judgemental. I found last week’s lesson on “The Valued Self” most interesting and applicable. The value I hold highest in regard in my life was “growth” and with that I will conclude with carpe diem and stepping out of my comfort zone. Eleanor Roosevelt once said “You must do the thing you think you cannot do” and I suppose that will sum up what I want to do. To build confidence, you must have experience and to have experience, you simply have to do! Every step you take outside of your comfort zone builds experience, and little by little they grow. Just like what my Dad often tells us: In life we must always be spiralling upwards. 

I was just thinking about my work and I’ve come to realise that good and bad are subjective and arguable. But what should be the basis for judgment instead is the extend of its effectiveness. That’s design.

—Clara Tan

A thought becomes an idea. An idea becomes an opinion. An opinion becomes an attitude. An attitude becomes an action. An action becomes a habit.

—Clara Tan

Typographic verses for iphone wallpapers! #worksinprogress

Typographic verses for iphone wallpapers! #worksinprogress

We are not necessarily doubting that God will do the best for us; we are wondering how painful the best will turn out to be.

C.S. Lewis (via hisearthlylight)